To Hell With Georgia!!
Let’s get the week started off right. Here’s an article I wrote for the Technique’s “To Hell With Georgia” edition this year. The THWUGA edition is is a spoof of UGA’s student newspaper, think theonion.com compared with cnn.com. Enjoy!
Mark Richt Endorses Ford Trucks; Automaker Seeks Federal Bailout
WASHINGTON, DC – In testimony before congress last week Ford Motor Company President and CEO Allan Mullay detailed his company’s desperate need for an emergency bailout due largely to what he describes as the “catastrophic effect of Mark Richt’s endorsement of Ford trucks.” Mullay pleaded with lawmakers to pass a bridge loan package of nearly $25 billion to help keep Ford afloat stating, “The effects of Mark Richt’s comments on our company cannot be overstated.” Analysts agreed indicating that the total cost of the endorsement may top $50 billion before the automaker is able to recover. News of the imminent bankruptcy sent Ford stock plummeting in a dive that one investor described as “nearly as meteoric as the fall from U[sic]GA’s pre-season football ranking.”
The commercial in question began airing prior to the 2008 college football season and features Mark Richt, the head coach of the football team at the University[sic] of Georgia expressing his endorsement of Ford trucks. In an opening line comprised mostly of monosyllabic words, reportedly a favorite of the head coach, Richt declares: “I believe that sweat feeds the soul.” He goes on to express several of his key opinions and concludes by emphasizing: “I believe in Ford trucks.”
Richt responded to allegations that he had caused the near collapse of a major US automaker by stating, “I stand by everything I said except that whole mental toughness part. Mental toughness is for wimps!” When asked what he meant by the phrase “Georgia Saturdays, build Ford tough” he clarified that “Ford trucks are as rock-solid as the feeling of despair in Athens on Saturdays when your team only beats Auburn by 4 points, loses to Alabama by 11 points or loses to Florida by 39 points.”
The commercial, widely available both on TV and the internet had clearly impacted consumer confidence. Dan Williamson, a Ford Dealership owner in Los Angeles, California stated that sales this quarter were “flatter than Uga VI’s EKG reading.” He continued, “You’d think more Georgia fans would be buying Ford trucks just because Mark Richt told them to, but no.” Stephen Jackson, a small business owner in New Bedford Massachusetts, explained to reporters, “I was going to replace my company’s fleet with Ford trucks. I was impressed when he said ‘I believe in outworking the competition.’ But then I asked myself, ‘does winning by 7 points over South Carolina really qualify as outworking?’ And then there’s Florida? Seriously? Even Georgia Tech can beat teams from Florida.”
Many “students” found some aspects of the commercial confusing. U[sic]GA 34th year campus wildlife studies major Clyde McDermott took issue with the commercial’s claim that Ford trucks had been on top of their game for 31 years. “We haven’t won a national championship since 1980 which is like… um.. a bunch more years than 31.” Others felt that more effective representatives could have been employed. “Ford might not be in so much trouble if they had stuck to their roots,” says Brandon Kearse GT Ramblin’ Wreck driver, “the wreck’s been going strong for nearly 80 years, outlasting 6 Ugas.” The wreck, a 1930’s Ford Model –A, is the well-recognized and highly regarded mascot of U[sic]GA’s in-state rival the Georgia Institute of Technology.
Mullay explained that the idea for the now-infamous commercial arose out of a retreat for top company executives. “We all got completely wasted up at my cabin one night and Bill Ford said ‘You know, we should have Mark endorse our trucks.’ and we all thought it was funny, but I never thought it would actually happen.” Responsibility for the commercial has yet to be established. “It’s pretty much a blame game down here” says Anna Neugyn, a Ford employee, “finding the responsible party is harder than keeping U[sic]GA football players out of jail on alcohol-related charges.”
Mullay stated that overseas sales remained largely unaffected. “We haven’t seen as big a losses in our foreign markets, probably because no one knows about U[sic]GA over there.”
Not everyone was upset with the commercial though. GM and Chrysler officials are reportedly in talks with Richt to extend the commercial run as long as possible. GM chief Rick Wagner praised the spot and calling Richt “our most effective representative.”
Ford’s stock was trading at 0.11 a share at the close of the market Tuesday, which is coincidentally the average GPA for students at U[sic]GA.




